Change is not happening… it already happened when we were not looking.Īlthough the trend of downloading new apps is slowing - it does not mean that Instagram, Facebook, Twitter and others are going away anytime soon. Just like “brick and mortar” retailers want you to spend more time in their stores – marketers want you to spend more time with bots – because it can lead to higher product sales.Ĭonsider the Stats: Collectively, the top four messaging apps that we mentioned above have more registered users, higher retention, and higher engagement than the top four social networks.
For marketers that is a potential goldmine. These developments and the evolution and popularity of messaging platforms, such as - Facebook Messenger, WhatsApp, WeChat, and Viber is energizing this new age of meaningful interaction with bots and chatbots.Īccording to eMarketer, there are - 1.4 billion monthly users on messaging platforms each spending about 23 minutes and 23 seconds a day chatting. In great part, because this generation’s preferred means of communication can be summed up in two separate words: “Mobile” and “Messaging.”Īdditionally, flying under the radar for most of us is the growth of Artificial Intelligence, or AI. So, why do teens find them so compelling? Well, they’ve come a long way since SmarterChild, and they’re getting smarter. If you think back to your hazy, crazy days of college you might recall AOL’s Instant Messenger known as SmarterChild. It could be an automated weather forecast, or a voice system used for ordering food online.Īlexa and Siri are bots. You probably use them a lot but simply didn’t know their classification name. However, Magic Eight is just one of many bots on KIK and other apps - with thousands more being developed and available on apps such as Facebook, SnapChat and others.Īccording to Matt Schlicht, CEO of Octane AI & Founder of Chatbots Magazine, “ A chatbot is a service, powered by rules and sometimes artificial intelligence, that you interact with via a chat interface. The service could be any number of things, ranging from functional to fun, and it could live in any major chat product (Facebook Messenger, Slack, Telegram, Text Messages, etc.).” Yep, the round black ball of our youth is now an active bot on Kik – a popular messaging app used by nearly 40% of American teens. She giggles with delight – and then laughs loudly followed by the words, “I can’t believe you said that to me!”Ĭoncerned that some vapid juvenile delinquent just disparaged your daughter - you grab the phone to digitally break his face when you realize the aberrant offender is not a person – but rather the MAGIC EIGHT BOT.
Your child is endlessly staring at the small rectangular screen – eyebrows arched as if anxiously awaiting the revelation of life’s greatest mystery from the furtive party on the other side of the screen.
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